KAPIHAN WITH PRESIDENT JESS S. NICDAO
Thank you PamCham members for your support. Our 49th Kapihan was another SUCCESS!
PamCham members who attended the 49th Kapihan hosted by President Jess Nicdao were treated to an informative and lively discussion of the Food Chain Franchising business in the countryside. Relating his experiences and learnings in the last 25 years as a franchisee of the successful food chains of Jollibee and Chowking, President Jess revealed a few interesting facts about the food franchising business in the country.
Food Safety and Customer Satisfaction is foremost in the fast food industry, according to him. Hygiene and sanitation in food preparation is drilled into the crew of every store to ensure the safety and health of each and every customer. He also advised that handling customer complaints entails composure, sensitivity and ingenuity. His exact words were – ACCEPT the complaint, EMPHATIZE with the complainant and MAKEUP or CORRECT the oversight immediately.
The President shared the challenges he encountered in the business, most poignant for him was the financial setback his company endured when six months after putting up his first Jollibee store in Guagua Pampanga, Mount PInatubo erupted and buried the town, along with his investments, in ashes and lahar. Perseverance, persistence and patience pulled him through the adversity and propelled him to successfully establish 24 more Jollibee and Chowking stores over the next 25 years.
As for his advice to members who may have interest in venturing into the food franchising industry, he underscored the importance of the brand integrity and credibility of a company franchisor. Because of the substantial capitalization involved, a franchisee must exercise due diligence to assure the integrity of the people behind the franchise and guarantee the longevity of the partnership that ideally should transcend business relationship into essentially familial kinship.
Members expressed appreciation and approval on the new Kapihan format on account of it being more personal because the anecdotes are related by the directors themselves. Their actual encounters with the challenges, struggles to overcome these challenges and subsequent successes over these challenges serve to inspire and motivate the members to continue to improve and go the distance in their own businesses.
Present in the 49th Kapihan were Nevsar Culita and Aaron Mesina of Abenson Venture Inc., Pualine Lacson and Renan Valdez of AVIS, Jericho Guilas of BBMPI, CG Garcia of CG Garcia Realty, Gilbert Pangilinan of Colorsteel, Daniel Pagcu of DCCI, George Sorio of EEGAT, Emy Manalang of Emydan Enterprises, Luis Torres of Faith Realty, Michelle Estrella of First Life Financial Co., Alex Ocampo of Front Cargo Forwarders, Kay Guanzon and Paul Guanzon of GG & G Distributors, Joyce Manansala of Golden Dragon Apparel, Rio Yutuc of HAU, Ma. Teresa Liscano of STI College, Marissa Pamintuan and Erika Gines of Sunstar Pampanga, Paolo Carlos of House of David, Jay Carlos of Guagua Rural Bank, Raymond Fujii and Ruth Aguilar of Midori Hotel, Cyrell Lacson, Jayme Obero and Edmon Masa of ALAI, Matthew Gozun of MLG Advertising, Eden Pascual and Christine Cayanan of RB Mexico, Racquel and Ron Manalili of Parian Lab, Tony Koh of People’s Lumber, Percival Panopio of PC Panopio Construction, Lumen Zapata of RBEST Foods, Virginia Quiwa of RCBC, Gonzalo Kehyeng of Eric Commercial, Dr. Lourdes Javier and Teresita Dizon of SLR, Janet and Billy Hilario of Ultra PI Water and Rowena Manaloto of World’s Best Gas Inc.
Kapihan with President Jess Nicdao